In , she was hired as the publisher of High Society magazine, a position she held for 14 years while continuing to act and appear in films. West said, "Gloria really would visit wholesalers herself, had relationships with all the distributors, would hire and fire staff, would supervise layouts, would recommend and decide upon the content, so really became a hands-on editor, at least in the first five or six years of her stint at High Society. Leonard is also credited with two successful ideas that each became cottage industries : the publishing of nude celebrity photos and phone sex lines. Over its year run Margot Kidder , Ann-Margret and Barbra Streisand unsuccessfully attempted to sue the magazine after it published nude photos of them. Leonard is credited with being one of the first people to use " numbers " for promotional purposes and as a revenue stream: this later became known as the " phone sex " industry.