Markus J. Experimental evidence, however, is currently lacking. Our study suggest that in the fertile period of their cycle, Finnish women prefer more the trait that is the current Western ideal of male beauty hairlessness than the trait that is traditionally albeit incorrectly seen as a symbol of high testosterone levels and masculinity. In the fertile late follicular phase of the menstrual cycle, women have been found to have an increased preference for facial masculinity Frost ; Penton-Voak et al. During this phase of the cycle, women rate a male pheromone Grammer and the scent of dominance as more attractive Havlicek et al. This cyclic shift in preferences toward more masculine male traits has been suggested to be potentially adaptive e.

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Why, though? I asked a bunch of my peers, and it turns out most aren't shy about their body-hair-removal habits. Even the most reticent of gentlemen are happy to tell you why they obsessively remove all—like, all —their body hair.

Q: On TV and movies, it seems like the most attractive men shave most of their body hair off. Do women really care about this? Should I be doing this to look attractive? A: One study confirmed that women do find a hairless or nearly-hairless body as more attractive, but considered both hair reduction and retention as socially acceptable. For many years, it has been socially required of women to remove their body hair in various ways to look attractive.