Truth be told, the French aren't prudes when it comes to beach attire, tan lines, or waxing. And while not all ladies stateside are comfortable rocking a thong, we still make sure we're groomed down below in case of a swimwear malfunction. That's where the French bikini wax comes in. It's not quite the bare-all Hollywood wax.
Whether in the city or at the sea, the French have some serious style. How do they achieve this effortless glamour in France? Whether you prefer a bikini or a one piece, briefs, trunks or boardshorts, there is a French designer to match your style and budget. The Culture Trip has gathered together 11 of the best French swimwear brands to familiarise yourself with and listed all of their Parisian points of sale so you can rush out right away and buy your perfect beach look.
In May , Jacques Heim produced a two-piece swimsuit that he named the "Atome," which he advertised as the world's "smallest bathing suit". He introduced his new swimsuit, which he named the bikini , to the media and public in Paris on 5 July  at Piscine Molitor , a popular public pool in Paris at the time. He introduced his design four days after the first test of a nuclear weapon at the Bikini Atoll. The newspapers were full of news about it and Reard hoped for the same with his design.