Etymology: From testimonial, from testimonialis, from testimonium; see testimony. A match played in tribute to a particular player who sometimes receives a proportion of the gate money. In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
An example of a testimonial is person talking about a product in a commercial. An example of a testimonial is a recommendation of someone who is applying for a job. It is not the fortune of many more brilliant statesmen to earn this testimonial to character. On his return to England he received a testimonial of X
In promotion and advertising , a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement " usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
Applying for a job. Financial Mail exposed the company's use of fake or doctored customer testimonials in advertising. Compare reference noun.